威特肯, an MDC Partners Inc. agency, today announced that 丽莎, a leading online luxury mattress company, retained 威特肯 to amplify its brand, corporate and consumer communications in both the U.S. and Canadian markets.

丽莎’s decision to partner with 威特肯 comes at a time of significant growth for the company as it prepares for the next phase of expansion. As communications AOR, 威特肯 is responsible for helping drive awareness for 丽莎’s premium-quality sleep products. Efforts include executive visibility, thought leadership, media relations, content marketing and influencer engagement. The agency will also work closely with 丽莎’s brand ambassadors, who include Olympians Michael Phelps and Aly Raisman as well as hundreds of others who, like 丽莎’s customers, sleep on and love their 丽莎 mattresses.

“排列三论坛’s rapid growth has been driven by our customers who love the universal feel of the 丽莎 mattress as well as the ease of ordering our products online. We are humbled by the reviews they share and happy that they are sleeping better on their 丽莎 mattresses. They also understand our greater mission to elevate life through better sleep,” said David Wolfe, Co-Founder and CEO of 丽莎. “我们致力于通过我们的社会影响计划帮助他人的承诺使我们产生了超越财务成功的目标感。克威特肯(Kwittken)了解这一点,并与我们分享激情。”

丽莎 donates one mattress for every ten it sells and, as the only major mattress company that is a certified BCorp, 丽莎 joins a group of companies that includes Ben and Jerry’,巴塔哥尼亚和其他寻求成长的力量。

“排列三论坛为您提供优质的睡眠产品,其独特的工艺经过精心设计和严格测试。对细节的关注和对客户的理解’需求使我们能够突破拥挤的床垫市场,” said Jamie Diamonstein, Co-Founder of 丽莎 and a 30-year veteran of the mattress industry. “我们很高兴与Kwittken合作,因为他们对基于优质产品和强大价值来打造品牌有着相同的热情。”

威特肯’s appointment coincides with the recent expansion of 丽莎’的执行团队包括资深业界人士Nick Stafford为首席运营官,Erica Cooper为PR负责人&Communications,分别与LivingSocial和Kaplow进行通信。该公司预计今年现有和新产品的收入将增加一倍。

“We are excited to partner with 丽莎 as the company emerges as a leader in a thriving and increasingly competitive category,”肯特肯执行董事总经理Shanee Goss说’品牌战略小组。她补充说,“Like many of our clients, 丽莎 is an innovator who’改变他们的行业并挑战现状。我们相信,我们是与他们一起踏上这一旅程的正确创意,大胆和战略伙伴。”

丽莎 joins 威特肯’在健康,美容,酒店和技术行业的消费产品品牌名单不断增长,包括Zicam,Artistry,Wyndham,海信和SHARP。

About 威特肯
威特肯是一家全球传播机构,将设计思想与PR,影响者参与,社交和数字媒体以及内容营销等最具影响力的元素相结合。 威特肯是一家跨专业机构,为数十个行业的客户提供服务,与美国运通,Amadeus,Oppenheimer,Amway,蒙特利尔银行,CGI,IRONMAN™,宝马,Deloitte,Dataminr,Hisense,Pantone,S&P Global,Stryker Corporation,Windstream和Wyndham酒店。

Headquartered in 新 York City with offices in London and Toronto, 威特肯 has been a part of the MDC Partners network since 2010. For more information, visit kwittken.com

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